How to Create Content When You’re Not a Writer
Confession: I am not a writer. Not even close.
If you asked me to record a quick, one-take video, I could nail it in under five minutes without a second thought.
But writing?
That’s another story.
When it’s time to sit down and type out an email or blog post, I find all the excuses. Suddenly, my house needs a deep clean, laundry becomes a priority, and I’m scrubbing the boys’ bathroom corners like it’s a national emergency.
Sound familiar? Or maybe you’re the opposite: you love writing, but the thought of showing up on video makes you want to run for the hills.
The truth is, no matter what kind of business you’re in, you’re also a media company.
Content isn’t just about keeping up with trends—it’s how people find you, connect with you, and build the trust they need to become your customers.
So even though writing isn’t my favorite thing, I’ve found a way to make it manageable. If you’re in the same boat, here’s how I get it done.
1. Set a Doable Goal
First, let’s lower the stakes. For me, the goal is one email a week.
That’s it. Not a daily newsletter. Not three blog posts. Not an entire content calendar filled with perfectly polished social media posts.
When you focus on just one simple goal, the resistance disappears. Suddenly, it’s not this huge, overwhelming task—it’s just one email. And if you’re consistent with that, it builds momentum over time.
2. Repurpose Everything
Here’s my secret: don’t reinvent the wheel.
Every email I send? It doubles as a blog post. Sometimes I break those same ideas into smaller chunks for social media. Other times, I use my emails as the script for videos.
Repurposing your content not only saves time but also ensures your message reaches people on multiple platforms. Plus, turning emails into blog posts helps with SEO, which means your content works harder for you in the long run.
3. Brain-Dump First, Polish Later
This blog post? It started as a messy brain-dump.
I didn’t worry about spelling, grammar, or even making sense. I just got my thoughts out. Once I had something on the page, I used AI tools (like ChatGPT) to clean it up and make it readable.
Here’s the key: don’t let perfectionism stop you from starting. It doesn’t have to be pretty right away—it just has to exist. Editing can come later.
What If You Love Writing but Hate Creating Videos?
If writing feels natural to you but creating video content doesn’t, the same principles apply. Start small (e.g., one video a week), repurpose your written content into video scripts, and allow yourself to experiment without overthinking.
Your Turn
Creating content doesn’t have to feel overwhelming, even if you don’t consider yourself a writer (or a video person). By setting simple goals, repurposing what you’ve already created, and letting go of perfectionism, you can consistently show up for your audience—and that consistency is what builds trust and connection.
If you want more tips on making content creation easier, drop a comment or send me a message. I’d love to help you find a system that works for you.
